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Women Impacting Public Policy recommends SizeUp

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wipp

Women Impacting Public Policy (WIPP), a public policy organization representing women in business and women business owners nationwide, encouraged the readers of its blog to SizeUp their businesses. WIPP remarked on the significance of the access that SizeUp is providing to small business owners: “In today’s global marketplace, the field of data analytics has become a standard market resource – bringing this power to the small business community is an important step.”

Read the full article here.

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Independent Retailer advises business owners to “SizeUp & beat the competition”

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independentretailerlogo

Independent Retailer spoke to a couple of enthusiastic SizeUp users who talked about how they use they have used the site to grow their businesses.  Lila Raygoza, owner of a vintage footwear shop, used SizeUp to conduct research for her business plan, to gather competitor information,and to analyze top markets across the country. ”It is a good tool for business intelligence. SizeUp’s projections and number crunching saves time, and I like that resources are recommended for additional business needs.”

Arik Levy, owner of a self-service laundry service called Laundry Locker, said “We’re going after the traditional dry cleaning space, and SizeUp helps us see where the dry cleaners are and how much money people are spending in those areas. It’s a really easy, targeted way for us to do some high level market analysis, both in our market and in new markets that we’re looking at.” Laundry Locker recently launched a platform called Drop Locker, a franchise business for individuals around the country. “I recommend SizeUp to everyone we’re working with on the Drop Locker solution,” Levy remarks. “I tell them to use SizeUp and analyze their market. When you’re starting to get into a business, it’s the kind of thing you’re looking for. Trying to do that research yourself is very difficult. You would be lucky to find where the dry cleaners are, let alone see the demographics, spending, etc.”

Read the full article here.

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Six Data Tracking Services For Your Small Business

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SmallBizTrends

The article 6 Data Tracking Services For Your Small Business, discusses how an incremental 241% ROI can be generated by applying data to business decisions. According to the Small Business Trends article, “small businesses have shied away from big data thinking it was too expensive… But the field is changing and many small businesses are now able to capitalize.” Mike Holmes of Marathon Consulting, a New York based information technology firm, recommends six “data tracking services to crunch big data” including Kaggle, Custora, RJ Metrics, SizeUp, Swipely, and SumAll.

You can read the complete Small Business Trends article here.

 

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Entrepreneur promotes SizeUp as market research tool

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entrepreneur logo

Entrepreneur.com featured a story on their front page about the Small Business Administration’s release of a tool powered by SizeUp’s technology. The piece opens by posing several questions that SizeUp answers:

“What would you do if you knew that almost all your competitors were paying less for their company’s health insurance plan than you’re paying for yours? Or that on average your competitors are generating twice the sales you are? What if you sold lawn equipment and you knew that residents in the town just across the river were spending twice as much on lawnmowers every year than your neighbors are? Might that influence where you focus your advertising efforts, or where you locate your next retail outlet?”

The article describes how SizeUp can be used to gather a wealth of industry-specific  information, all of which “can be incredibly helpful in deciding where to locate your business if you’re just starting out or expanding. It can be absolutely crucial if you’re putting together a business plan to win financial support from banks or private investors.”

Read the full article here.

 

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Big data – not just for big companies

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idealog

Idealog, a New Zealand website about innovation, points to a revolution happening in business intelligence that can benefit the entrepreneur. “With the emergence of new tools to analyse the masses of data freely available on the internet, new opportunities are emerging for the ‘information entrepreneur’ – and, given the low cost of cloud service models, the opportunities presented by big data are easily accessed even by micro enterprises.”

Idealog points out, “there are even services emerging that package data right into the analysis tool, taking the legwork out of assembling the raw material for analysis. One such example can be found in the US… SizeUp builds big data into the tool: data that the small business owner would have no hope of assembling alone, but which could provide vital intelligence to guide sound decision-making.”

Read the full article here.

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